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GRAPHIC DESIGN GUIDELINES
Brand Identity
HIMTI is progressive, trusted, inclusive, and close to students without losing its professional character.
Core principles
Bold: use scale, contrast, and color with decisive choices.
Focused: every element guides the audience toward the main message.
Consistent: different pieces still share HIMTI's visual DNA.
Standards used
Dominant colorHIMTI Blue / Navy
Primary typefacePlus Jakarta Sans
Visual styleModern, clean, energetic
Communication toneProfessional and friendly
Do
Start with one main message.
Use whitespace to strengthen focus.
Keep the core colors and typography.
Avoid
Following trends until HIMTI's identity disappears.
Filling the entire canvas with elements.
Mixing too many visual styles.