Core principles

01

The first slide exposes the topic in 3 seconds.

02

Use one consistent pattern throughout the carousel.

03

Place important information in the safe area.

04

Make the CTA specific and easy to find.

Standards used

Instagram feed1080 × 1350 px
Square1080 × 1080 px
Story / Reels1080 × 1920 px
Story safe area250 px top & bottom

Do

Test the design at phone size.

Use a strong carousel cover.

Limit text per slide.

Avoid

Putting lengthy details on the cover.

Relying on the caption for core information.

Placing text near the canvas edge.