Core principles

01

Choose one primary focal point.

02

Use consistent alignment.

03

Group related information together.

04

Build rhythm through repeated sizes and spacing.

Standards used

Safe margin5-8% of canvas side
Focal point1 dominant area
GuideRule of thirds when helpful
Final testPublication size + thumbnail

Do

Start with the safe area for the canvas size.

Give the most important information the most space.

Use guides only when they clarify a decision.

Avoid

Forcing the same column count on every medium.

Using inconsistent spacing.

Giving every piece of information equal emphasis.