Simplify details for small sizes.
GRAPHIC DESIGN GUIDELINES
Merchandise
Applying the identity to physical media requires attention to materials, production methods, scale, and viewing distance.
Core principles
Use colors that can be reproduced consistently.
Create mockups at actual scale.
Confirm the print area with the vendor.
Standards used
Primary filePDF / SVG / AI
Color modeCMYK / Pantone
Raster resolution300 DPI
Font outlinesRequired before production
Do
Request a color proof before mass production.
Keep editable and production-ready versions.
Check placement on front and back mockups.
Avoid
Sending a screenshot file.
Using lines that are too thin.
Assuming screen colors match the printed result.