The headline exposes the event's main value.
GRAPHIC DESIGN GUIDELINES
Event Poster
An event poster communicates the event type, benefits, time, place, and next action in a clear order.
Core principles
The event name is the focal point.
Date, time, and location form one group.
The CTA and registration channel are easy to find.
Standards used
Primary digital1080 × 1350 px
A3 print297 × 420 mm
Print bleed3 mm
Safe marginMinimum 5%
Do
Show no more than two CTA levels.
Separate organizer and sponsor logos.
Check the speakers' name spelling.
Avoid
Making every piece of text a headline.
Using a QR code that is too small.
Putting important information in the bleed area.